Rosetta Financials is taking off! I'm still reeling from the life it's taken on. I can only attribute it to a powerful network of brilliant minds. It has gone from an epiphany at my dining room table to being translated for European use in a mere 4 months. Not long ago, that would have taken months, maybe years, of lengthy discussions, complicated programming, mile long charts and graphs, weekly trips to exotic places like Hackensack, and large teams of specialists.

I can't say I miss a lot of the development stage except the teams of people.
That was the part I loved! There's nothing so fun or stimulating as a brainstorming session where the most outlandish ideas become a trail that becomes a product. While virtual meetings are easier to organize and attend, there are hidden rules and restrictions to the spontaneity that a live session doesn't have. You are certainly not going to get sprayed by coffee from someone laughing too hard.

Communication specialists say that the majority of our interactions are non-verbal. So I wonder what we miss and what we gain as our interactions become more virtual, more internet based, and less in-person.

Apology

I have to apologize to my readers and associates. In my excitement of trying out and learning how to use all the different new media applications, I've made a number of mistakes! If you received 3000 emails (maybe a little exaggeration, but it might feel that way), I can only hope you will rescue Stonegate from your spam filter.

It's been nearly a month of working out all the moving parts of a "new media" communications strategy. I naively thought that it would be better to announce all the new relationships and products and educational opportunities we're adding at Stonegate if I used a consistent approach and took advantage of the great new technology available out there. I was wrong. Very wrong. At least the way I was doing it.

The sad fact is, I have about 7 chapters worth of material I could use to write the next Idiot's Guide to Using New Media.

But in the meantime, I had to apologize. Although we'll continue to use the new media tools, we WILL improve.