I have to apologize to my readers and associates. In my excitement of trying out and learning how to use all the different new media applications, I've made a number of mistakes! If you received 3000 emails (maybe a little exaggeration, but it might feel that way), I can only hope you will rescue Stonegate from your spam filter.
It's been nearly a month of working out all the moving parts of a "new media" communications strategy. I naively thought that it would be better to announce all the new relationships and products and educational opportunities we're adding at Stonegate if I used a consistent approach and took advantage of the great new technology available out there. I was wrong. Very wrong. At least the way I was doing it.
The sad fact is, I have about 7 chapters worth of material I could use to write the next Idiot's Guide to Using New Media.
But in the meantime, I had to apologize. Although we'll continue to use the new media tools, we WILL improve.
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