Social networking for a small business is a remarkable and indispensable tool. My team recently developed a new product to help entrepreneurs uncover opportunities in their sales and cash flow operations. It's a sweet analysis product and we were excited about its potential since so many of our clients were asking for something like it. So I sent out an email to a few people in my immediate network for their feedback once we'd made the prototype. The response was astounding! The gist of the comments were "perfect timing...great for making decisions and comparing risks/upside...wish I'd had that information before hiring..."
We couldn't have asked for more enthusiasm. But the euphoria was quickly replaced by concerns of how to develop the product for the larger market. As a small company, we still needed to find the cash and resources to launch the product. Argh! I tapped my network again for developers, testers, and marketing assistance and found instead of simple referrals and basic advice, real operating assistance.
We couldn't have asked for more enthusiasm. But the euphoria was quickly replaced by concerns of how to develop the product for the larger market. As a small company, we still needed to find the cash and resources to launch the product. Argh! I tapped my network again for developers, testers, and marketing assistance and found instead of simple referrals and basic advice, real operating assistance.
This experience has shifted my perspective on partnerships, on the power of social networking, and on the generosity that can come from community.
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